🍺Heineken / Tiger QR Code Case Study

How AI QR codes drive life-real customer engagement

Case Study

Client: Heineken / Tiger Beer Vietnam

Industry: Beverages

Our Role: Artistic QR Codes to drive digital engagement & gather customer analytics data

Workflows Used: AI Art QR Codes, Bulk Runner

Re-imagining Digital Engagement with AI Art QR Codes

Problem: How Can Heineken Upgrade Old-fashioned QR Codes to Increase the Print-to-scan Scan Rate?

In the ever-evolving landscape of the beverage industry, companies like Heineken constantly seek innovative ways to engage with their customers and drive brand loyalty. Heineken recognized the need to modernize its customer engagement strategies. The traditional QR codes on Heineken products and marketing materials netted low scan rates and were in need of an upgrade.

Solution: Stylised AI-Art QR Codes

In an effort to enhance digital engagement among customers, Heineken collaborated with Gooey.AI to replace blocky, old-fashioned QR codes with visually appealing and personalised AI-Art QR Codes. These QR codes could not only unlock exclusive content but also gather valuable data about consumer interactions and preferences.

The new QR codes incorporated eye-catching artwork and offered a variety of applications - from beer bottles and bar accessories to billboards and menu cards.